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# Intro

KidSuper's Pillars are Fashion, Art, Community, Sport, Music

KidSuper is irrelevant, rule breaking, ambitions, fearless, mischievous, constantly evolving.

There is no brand in the world that is as authentically streetwear, soccer, art and high end fashion as KidSuper.

This is KidSuper:

This is Puma:

# Project 1: Building

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A Haven for creatives.

A Huge part of KidSuper’s success has been the KidSuper Building. A physical space that creates authentic relationships.

Space for people to create, grow and collaborate.

Worked with the likes of Joey Badass, Post Malone, J Balvin, Kehlani, Russ, Dani Leigh, Dominic Fike, Jack Harlow, Flatbush Zombies, etc.

What is great about these spaces is that it is creating the next superstars: be apart of there journey.

This is media “innovation.” We are building a space that is for the people that in its idea is futuristic and utopian.

Establishing a foothold In NYC and in soccer specifically

# Fashion / Store

KidSuper Building will include a 24/7 KidSuper-Market, this will be a classic New York City deli with a speak-easy KidSuper store in the back. This is my response to New York City being dead… open up a 24/7 store.

# Sports

KidSuper & Soccer go foot in foot. Colm played professional soccer in Brazil and now sponsors KidSuper FC. KidSuper has designed jerseys for over five professional teams. We have worked with Puma to make our own soccer cleats.

# Community

KidSuper was built on community: from having artists stay at the KidSuper building, creating a theater for anyone to use, teaching courses at KidSuper University, and month-long workshops.

# Music

Music has been at the heart of KidSuper since the beginning of the brand. The first people to wear the clothes were musicians, the store opening had performances, and since then KidSuper has collaborated with the likes of J Balvin, ASAP Mob, Joey Bada$$, Kehlani, Russ, Shawn Mendes, Steve Aoki, Ed Sherran, Snot, and many more.

We built a hidden speakeasy recording studio in the basement of the current building that has now gone platinum:

KidSuper Building will have a state of the art music studio, this will lead to artists having a space to create and also for KidSuper mixtapes to be continuously released.

# Art

A huge aspect of KidSuper’s success is Colm Dillane’s art, he has had multiple sold out art shows and his art has been used for clothing, albums, billboards, products and everything in between.

The KidSuper Building will feature an art studio where Colm will be constantly producing art, sculptures and videos. The more Colm can establish himself as an artist the more KidSuper the brand will be respected.

# Media

With the constant output of creative projects we need to film everything. From projects to classes to skits and everything in between. KidSuper is a whirlwind of content. This might be the most important aspect of the brand. We have pitched cartoons, TV series, and interview series to Netflix and HBO, just waiting for the day.

www.kidsuper.tv

# Sustainability

Plastic Reusing- AnyBag Project

Factory - Reusing Old clothes

Customization and Making

Classes and free space to work

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# Stages

Stage 1: KidSuper Store

Stage 2: Community Center: WorkShop, Recycling, Recording Studio

Stage 3: Soccer Field

Stage 4: Theater and events

Stage 5: Cafe/Deli

Stage 6: Artist and Residence

# Project 2: Exclusive Premium Items

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We want to make an original Puma sneaker be the most hyped shoe of the year. A line around the block for, this will take a great design, and lots of seeding and limited quantity, but that's all. We just need to plan and work towards this. With the KidSuper story we can make this possible. As you can see all our past shoes have sold-out

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# Project 3: KidSuper Sports

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you can see something similar with Adidas & Fear of God

# Subsideries of KidSuper Sports

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KidSuper Sponsoring Teams

KidSuper Fields Globally

KidSuper FC & Academies

# Project 4: Creative Director Of Puma Football

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Puma has made huge moves recently with the signing of Neymar and Pulisic, and outside of soccer with Jay Z, LaMelo Ball, Dua Lipa but each time these moments seem somewhat lackluster.

Puma football is filled with personalities, bravado, energy, humor.

Think of Balotelli, Maradona, Pele, Cruyff, and now Neymar. These are people that have huge off field personalities. In the past couple of years you have gotten so many athletes that don’t represent the brand at all. How good of a signing would have Zlatan been, and had Puma established themselves more as the brand of personalities, rebellion, then he would have wanted to join

I have seen the focus on the NBA and you have seen the positive effects of that and I love it but we cannot ignore soccer. Soccer will become the biggest sport in the USA in coming years and soccer is what built a lot of Pumas legacy.

Hand in designing all Puma Jersey releases so this never happens again: BAN PUMA.

From a design perspective we have to get back to the core values of rule breakers.

We believe these jerseys are the COMPLETE opposite of PUSHING THE LIMITS.

Joining the roster of soccer players, and ambassadors should feel like joining a team or family. It should be an honor, I want to be part of this family not only because I respect everyone on the team but they reflect my ideals.

Neymar and Pulisic were MASSIVE signings that were I think underappreciated and did not highlight the uniqueness of each player. The edge factor that makes them great Puma signings: Neymar’s flare, Pulisic breaking barriers for American soccer.

Wheres the sense of humor? Where's the edge? Where's the Puma? This is the US’s most successful soccer player EVER!. These aren't casual signings.

NEVER FORGET PELE IS A PUMA ATHLETE!

SENSE OF HUMOR/PUSHING THE LIMIT/CHALLENGE CONVENTIONS

# Collaborations

Neymar x KidSuper

KidSuper X Pulisic:

From one American to another

KidSuper for USL teams

Adidas has a lock on MLS, but the USL leagues actually have much more room to be creative and fun. Diplo, Didier Drogba, Marshawn Lynch, Pete Wentz, Carmelo Anthony, Tim Howard are all owners in the USL. We are collaborating with Oakland Roots currently.